"The Love Jugs active cooling system really works. Installing it on our’14 Road King turned the Los Angeles to Las Vegas ride into an adventure instead of torture by radiated heat."

Wendell Christopher
ROAD IRON Magazine

A Little Information About our Endorser

Paisano Publications, LLC began with Easyriders magazine and today dominates the motorcycle market with five separate magazines, reaching all segments of the industry with the largest readership of any motorcycle magazine by far. Nearly 1.7 million men and women read our magazines each year. More importantly, with pass-along copies (15:1 per MRI for Easyriders alone), we can reach over 20 million consumers per year. Paisano readers are experienced riders (an average of 17 years); they own Harley-Davidson motorcycles; and