One of the most uncomfortable and negative aspects of riding an air-cooled V-twin motorcycle is the heat the engine generates. This is especially true in the hot weather and at slow speeds when the heat coming off the engine pours over your legs. For some people that uncomfortable feeling can be a huge decision maker for taking a trip on the bike or not. Aside from being uncomfortable, the heat is really damaging to your engine—your engine is laboring and your oil has stopped its engine-saving protection.

What is the solution to this problem? You can press on or pull your bike over to cool down … or thanks to the outstanding invention of Love-Jugs those days are over.
The master-mind and inventor behind this amazing product is Dave Sandel, president of Hammerhead Engineering, LLC. Dave labored 4-1/2 years, conducting intensive R & D to develop and perfect his dual-fan cooling system.

Born To Ride had the pleasure of recently interviewing a former rep of Hammerhead Engineering. Because this is such an important product for all V-twin motorcycle owners we are pleased to update the exciting Love-Jugs story and let you know where they will be set up during Daytona Bike Week 2016!

BTR: Why would a V-twin motorcycle rider need Love-Jugs?
LJ Rep: The product is fantastic! Every V-twin rider needs this product. All air-cooled engines get hot, and there is no other way to effectively keep them cool under all conditions. No one has been able to create what Dave has created. He is the brains of the organization; his loyal associates are his mouth. Prior to anyone coming on board, Dave built the prototype and sold 100 of them on eBay. He stopped selling for a year and a half, so these pioneers became our field testers. With feedback from these willing beta testers, Dave implemented improvements and perfected an already exceptional product. Most of these prototypes are still on the road.

BTR: You call Love Jugs a perfect product. What basis do you have to make such a bold claim?
LJ Rep: There are many things about the product that make it beyond exceptional. This is the result of our president’s extensive inventing and engineering experience, along with over a half century of riding and working on Harleys. On top of all the extensive research and development, Dave is an absolute perfectionist. He often drives me nuts with his compulsion for perfection.
If you look closely you will see the perfection that is in each Love-Jugs component as well as the whole. For example, our custom made fan motors are embossed with a raised Love-Jugs logo, even though no one will ever see them unless they looked inside the rear grill. The same is true of even the heavy-duty clamps that will be hidden under the tank. More important, these are the strongest clamps made in the world and we hand solder the connectors to make them even stronger. Even our rubber grommets are perfectly made with a special formula rubber. If somebody felt the rubber it feels like iron—not rubber.
The quality and workmanship that goes into Love-Jugs is exceptional, and that is the reason I can confidently say that we have a perfect product.

BTR: Is there one feature that makes Love-Jugs the most effective cooling system in the world?
LJ Rep: What really makes the product stand out is that it keeps the V-twin engine cool under all conditions. No one has been able to create this until now. Love-Jugs are patented as the exclusive air cooling device for all V-twin engines. The patent number is engraved in each Love-Jugs stainless steel body, along with an individual serial number for each unit.

BTR: What are the experts saying about Love-Jugs?
LJ Rep: In 2015 the motorcycle media began to recognize the value of Love-Jugs. Most of the major motorcycle magazines and electronic media have already published stories. With all the coverage there has not been an unkind or negative word. Your readers can read the full articles on our web site at https://love-jugs.com/experts-saying/. I must give props to Ron and Debbie of Born To Ride. Your magazine was in on the ground floor with us. The three articles that were written about Love-Jugs have been accurate and favorable. Your readers are informed about the benefits of Love-Jugs; consequently, Florida is one of our most active markets.
There was an article written by highly regarded expert Jimmy Kay for Two Wheel Thunder. Mr. Kay begins his article saying that he tested Love-Jugs with the intention to expose Love-Jugs as a fraud. After putting his Love-Jugs through grueling testing, the reporter finished his article by reporting that Love-Jugs had achieved his highest recommendation.

BTR: How did the name ‘Love-Jugs’ come to be?
LJ Rep: As you know the cylinder heads are called jugs, and of course the double entendre is associated with women’s breasts. We are mindful not to go over the top with all the obvious puns. The public has that privilege. We find that men enjoy the name and that women laugh about it. Ultimately, everyone finds it memorable. The Love-Jugs name has been extremely helpful for us. We’ve never had anybody say anything negative about it!

BTR: What do you attribute your great success to?
West: First and foremost, our miraculous product that leads to Love-Jugs love. We’re turning people’s relationship with their motorcycles around. Everyone loves their Harley’s, but when they overheat it becomes a love/hate relationship. Love-Jugs eliminates the excessive heat.

BTR: Steve, you told me that word of mouth is a huge part of the success of Love-Jugs. You say that you started a referral program that ‘gives back’ to those who are sold on this amazing product.
LJ Rep: People are getting the word out about Love-Jugs without any encouragement. I believe they should be rewarded for helping us spread the word as well as encouraged to keep putting the word out by sending them Reward Bucks. So every time somebody refers a new client, I send them a $25 check. For every tenth referral I send $100 instead of $25. Over time, that person can pay for their Love-Jugs just from the referral program!

BTR: LJ Rep, you also mentioned some good news for the Indian motorcycle owners!
LJ Rep: Yes, we are about to roll out Love-Jugs for Indian motorcycles. We have a lot of Indian motorcycle-owners waiting for this day! Perhaps by the time your readers are reading this we will be installing Love-Jugs on Indian motorcycles! And the Victory will be next. Soon we will have Love-Jugs available for the 3 major American brands.

BTR: How do you see the future?
LJ Rep: Let’s start with our ultimate vision which is that Harley-Davidson will eventually see the practical benefits of Love-Jugs for their great machines and they will install a unit on every motorcycle that rolls out of their plant. But for now, Love-Jugs is arguably one of the most talked about aftermarket items in the Harley-Davidson world. With several million Harley’s on the road we have an almost infinite customer base.
It’s interesting that we have never solicited any dealers, yet some of the world’s premier dealers have found us by this word of mouth initiative. Our dealer family grows every day.
You might wonder how this works? Our retail customers get so excited about their Love-Jugs after using them on their bikes they go to their dealers and tell them about Love-Jugs. If a dealer wants to join our family, contact Adam Halstead via e-mail Adam@Love-Jugs.com. Non-dealer purchasers should contact info@love-jugs.com.

BTR: If I wanted to purchase or install Love-Jugs on my bike in Daytona, how would I find you?
LJ Rep: Love-Jugs will have three different locations available to those who want to take them home or have them installed during Daytona Bike Week. We will be set up at J & P Cycles, right at the front entrance. We also will be represented by two professional vendors (Amsoil and Cycle Solutions) who are set up at the vendor’s mall at the Daytona Speedway who will be selling and installing Love-Jugs! If you want to avoid the lines you can call Adam at 828-342-5637 for an appointment. Our great staff will explain the benefits of our anti-vibration devices as well. What Love-Jugs does for the heat, the Frame Mount Kit and the Vibration-Master will do for your vibration. We are encouraging people to make appointments for installation at any of the three Love-Jugs locations at Daytona Bike Week.
In addition, Miss Love-Jugs will be stopping by the locations signing giant posters as well as Born To Ride magazines. Be sure you stop by one of our locations and meet her.

BTR: If you’re not coming to Daytona Bike Week but want a set of Love-Jugs on your bike, email info@Love-Jugs.com. Steve will take the time to get you a set of Love-Jugs for your Harley!

BTR: In winding down this exciting conversation, I asked the million dollar question: Why should you get Love-Jugs on your Harley?
LJ Rep: Hot Harley—Problem Solved! The price is very reasonable, they look great, and Love-Jugs will put out your “Ring of Fire.”

BTR: Thank you for a great interview about Love-Jugs! All of us at Born To Ride look forward to seeing everyone at Daytona Bike Week!
Susan Hurst
What: Love-Jugs
Where: 2016 Daytona Bike Week (three locations!)
When: March 4-13
Web: Love-Jugs.com

**Please note this post has been updated by Hammerhead Engineering to remove names and contact info of parties that are not affiliated with Love Love Jugs or Hammerhead Engineering**